Vireo—formally known as Vireo Growth Inc. (formerly Vireo Health)—has become a significant multi-state cannabis player, and its entry into Nevada represents a key strategic milestone. Here’s an in-depth look at Vireo’s history in Nevada, its operational footprint, products, expansion strategy, and what sets it apart.
1. A Physician-Led, Multi-State Operator
Founded in 2014 as Minnesota Medical Solutions, Vireo was driven by medical professionals—including emergency physician Dr. Kyle Kingsley, MD—and combined scientific, medicinal, and engineering expertise to produce evidence-based cannabis products. READ MORE: Vireo Health
Since then, it has grown into a multi-state operator (MSO), with operations spanning Maryland, Minnesota, and New York, including both retail dispensaries and wholesale distribution networks.
2. Entry Into Nevada Cannabis Market
Vireo entered Nevada in 2019, when it acquired two medical cannabis licenses—licenses that also came with adult-use cultivation and processing approvals. This expanded their footprint to include Nevada among the ten states where they were licensed.
By January 2021, those license acquisitions were finalized—Vireo officially closed on a $4 million purchase of four production licenses, enabling them to cultivate, manufacture, and distribute Nevada-based cannabis. READ MORE: MJBizDaily
3. Recent Expansion: Deep Roots Harvest Acquisition (June 2025)
In mid-2025, Vireo made a major move by acquiring Deep Roots Holdings, Inc., a high-performing Nevada-based cannabis operator founded in 2023. The deal included:
- A 54,000 sq ft cultivation and manufacturing facility
- Ten active retail dispensaries in Southern Nevada, including near the Utah border
- Equity in multi-state cannabis operations in California, Ohio, and Massachusetts.
This acquisition firmly embedded Vireo into Nevada’s adult-use market—giving them direct access to consumers, cultivation capacity, and strong regional presence.
4. Nevada Footprint & Operations
As of mid-2025, Vireo’s presence in Nevada comprises:
- Operational licenses for cultivation, manufacturing, and retail (via Deep Roots)
- A network of 10 dispensaries, likely offering both Vireo’s branded products and potentially third-party goods.
It’s important to note that, per a March 2025 SEC filing, Vireo was operational in only three states (Maryland, Minnesota, New York) with wholesale operations, while Nevada licenses were “non-operating assets” at that time—indicating that the Deep Roots acquisition was pivotal to transitioning Nevada from a passive license to active operations.
5. Vireo’s Product Portfolio & Brand Spectrum
Vireo’s product offering reflects its medical- and science-driven roots and includes:
- The Vireo Spectrum™ product lines, with color-coded categories tailored to different patient needs (e.g., THC-dominant for nausea, CBD-dominant for neurological conditions).
- Vireo Selects: premium, strain-specific vape cartridges using distillate oil (THC 80%+) plus full terpene profiles, with strains like Cherry Pie, Pineapple Express, Strawberry Diesel, Super Lemon Haze, and Wedding Cake.
In Nevada, post-acquisition, Deep Roots may incorporate these branded products in addition to its own cultivars and processed goods to create a complementary product portfolio.
6. National Reach & Strategic Expansion
Vireo’s growth trajectory is regionally expanding:
- A $75 million equity raise in Dec 2024 funded a series of acquisitions, including Deep Roots in Nevada, Proper Brands in Missouri, WholesomeCo in Utah, and an MOU with The Flowery in Florida. The deal includes access to the company’s proprietary Arches delivery and analytics platform.
- After the Deep Roots acquisition, Vireo expects operations across seven states, nine cultivation/manufacturing facilities, and 48 dispensaries, with over 1 million sq ft of total infrastructure.
7. Nevada One Piece of a Systematic Strategy
Vireo originated as a physician-led company focused on medical cannabis in limited markets but progressively scaled through acquisitions and licensing to become a cross-state operator. In Nevada, its approach transitioned from license-holder to active, vertically integrated operator via Deep Roots.
Summary Table: Vireo in Nevada
| Aspect | Details |
|---|---|
| Start in Nevada | License acquisition in April 2019; finalized production licenses by Jan 2021 |
| Major Acquisition | Deep Roots Harvest in June 2025 (54,000 sq ft facility + 10 dispensaries) |
| Current Ops | Active cultivation, manufacturing, and retail via Deep Roots |
| Product Lines | Vireo Spectrum product lines, Vireo Selects vape cartridges |
| National Footprint | Retail and wholesale in MD, MN, NY; expanding to NV, MO, UT, FL |
Deep Roots
Vireo has evolved from a medical-focused cannabis innovator into a multi-state, vertically integrated operator. In Nevada, what began as a licensing strategy matured into a full-scale operational presence with the Deep Roots acquisition. Their branded products—especially their color-coded Spectrum lines and terpene-rich cartridges—reflect their clinical and patient-centered origins. And with multi-state acquisitions accelerating, Vireo stands poised to become a national platform blending local brands and science-backed products in a strategically expanding footprint.
